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All session recordings are now available in Career Edge , and presentation decks are linked below. Be sure to mark your calendars for July for next years camp. We hope to see you there! ASU Womens Basketball Coach Charli Turner Thorne joins us for a discussion on motivation, inspiration and resiliency at home, in the office and on the court. View on Career Edge. The Hub welcomes the ASU marketing community with an update on the university brand, including its strengths, attributes and evolution. View on Career Edge Presentation deck. Join Executive Coach and Entrepreneur May Busch in a discussion for what she sees in the changing landscape of careers, work and communication. She will cover how the different generations in the workforce right now might think about their journeys differently and how managers and employees both might approach their shared work in this new phase. What was fast, useful, or empathetic two years ago in digital media is simply commonplace today. Gaining or keeping customers with content marketing, social media, digital, and customer experience is harder than ever, for two reasons. First, ever-changing technology renders obsolete most plans and strategies that are older than just a few months. Second, the expectations of customers and prospects are ever-escalating. He will share his thoughts on what has changed in the past year in technology and human behavior as we all prepare for the year to come. In this session, well dive into the Whats next brand campaign for a degree view, including rationale, research, campaign targets, creative, results and how they tie into the brand. Well look at recommended ideas that all communicators can implement to build on the brand awareness generated by the campaign. A small media buy can still be impactful. Well catch up with three units around campus that have done focused digital advertising buys in the past year and discuss their strategy, creative approach and results. View on Career Edg Presentation deck. We live and breathe the ASU brand every day. Some of us are very familiar with the brand, others are new and just starting to dive into it. The strength behind our brand comes through the alignment of the entire university working together. Not only have we rebuilt on the latest Drupal 9 and Webspark 2 platform, but the entire site architecture has been reframed for the best experience yet. In , in response to the pandemic and the resulting cancelation of in-person events, PXL created the VX Platform, an immersive web-based virtual event platform which allows event attendees to socialize and view presentation content in a 3D digital environment. Paramount Pictures was the first to develop a virtual recreation of their studio lot to be used for press events, followed soon after by Arizona State University with the creation of the ASU Virtual Campus, which debuted for Spring conferment ceremonies. During this demonstration, you will have the opportunity to experience the VX Platform and learn more about how you can utilize it for your upcoming events. Demo video Learn more. As members of the marketing and communications community are looking for direction related to diversity in brand materials, this dialogue with experts from within ASU will help to frame a space for this work on the brand. A panel of leaders from across the university will share their insights in a facilitated dialogue with time for the questions from the audience. Discover how ASUs guiding mission will influence fundraising for years to come by aligning donor passions with the purpose of our university. In this session, youll learn how the ASU Foundation and you! A million-dollar gift? Thats a big deal right? Are you sure? In this session youll learn when and how private support is news How can we show the donor that it really is appreciated and making a difference? Learn what went well, what needs fine tuning, and what it takes to prime alumni towards giving. What does fundraising at the level of a major research university actually look like? How do we influence giving? Learn what fundraising at ASU looks like, from discovery to giving and how communication and marketing play a major role. A whole lot, it turns out! Build a website and they will give. Yeah, right! Join your fellow email community members for an informal meet up to highlight and celebrate some innovative examples of executing the ASU brand on the email channel from around the university. Calling all email champions! Bring your laptops and join us for a working session to dig in to all of the features and functionality of the new 2. In this session we will. Inspired by innovative thinking and enterprising research goals, the Drone Studio is a premier testbed for drone research collaboration and learning.