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Camel is an American brand of cigarettes , currently owned and manufactured by the R. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina , the city where R. Reynolds was founded, is nicknamed Camel City because of the brands popularity. In , Richard Joshua R. Reynolds priced them below competitors, specify and within a year, he had sold million packs. Camel cigarettes were originally blended to have a milder taste than established brands. They were advance-promoted by a careful advertising campaign that included teasers simply stating the Camels are coming, 4 a play on the old Scottish folk song The Campbells Are Coming . Another promotion was Old Joe, a circus camel driven through towns to attract attention and distribute free cigarettes. The brands slogan, used for decades, was Id walk a mile for a Camel! The iconic style of Camel is the original unfiltered cigarette sold in a soft pack, known as Camel Straights or Regulars. Its popularity peaked through the brands use by famous personalities such as news broadcaster Edward R. Murrow , whose usage of them was so heavy and so public that the smoking of a Camel no-filter became his trademark. In Europe, Camel is also a brand of cigarette rolling papers and loose cigarette tobacco, maintaining a top 20 roll-your-own rank in Northern Europe with yearly expansion into Southern and Eastern Europe according to the European Subsidiarys annual report. The tobacco blend of the non-American Camel contains less Oriental tobacco and a higher proportion of Burley. On July 1, , an Oriental variety of Camel was introduced, followed by Turkish Gold, a regular cigarette, in , and Turkish Jade, a menthol, in In Camel added its name on the cigarette paper and changed the filter color and design on its Oriental version, which was subsequently discontinued, but then reinstated. Also in , Turkish Silvers were introduced, an ultralight version positioned in strength below Turkish Gold lights and full flavor Turkish Royal. Various Camel Crush and Camel Click cigarettes have also been created and are some of the most popular Camel variants being sold. In , Camel was surpassed by Pall Mall as R. Reynoldss most popular brand. Camel Blue, the light version, is available from Tesco. In , Camel celebrated its th anniversary. Professor Robert N. Proctor of Stanford University commented on the occasion with an editorial in the Los Angeles Times , noting that over the last century, Camel sold over 4 trillion cigarettes and have probably caused about 4 million deaths. The photograph used for the Camel design was taken on September 29, , by Andrew Jackson Farrell, a Winston-Salem based photographer. Farrell and Mr. Is this a camel? Consulting the Encyclopedia Britannica, they learned that a one-humped dromedary could indeed be called a camel, although no one was too pleased with the creatures looks. Monday, September 29, , Roy C. Haberkern, Reynolds young secretary, went to investigate. With a photographer Andrew Jackson Farrell , he visited the circus menagerie and found not only a dromedary, but a two-humped camel as well. When the animals boss refused permission to photograph them, Haberkern pointed out that Reynolds had always closed offices and factories for the circus, a practice that could easily be discontinued. The trainer relented, but demanded a written release from the company. Haberkern raced back to the closed office building, climbed through a window, wrote the agreement, and signed Reynolds name to it. Back at the fairgrounds the circus man conceded and brought out the two animals. The camel posed willingly, but Old Joe, the dromedary, wouldnt hold still. The trainer gave him a slap on the nose. Old Joe raised his tail, threw back his ears and closed his eyes as the shutter snapped. From that photograph an improved label was designed and Old Joe became the most famous dromedary in the world. The Reynolds company commissioned Fred Otto Kleesattel in to draw the original artwork. The signature scene on most Camel cigarette packs shows a single dromedary , the smallest of the three species of camel , standing on desert sand, with pyramids and palm trees in the background. The back features bazaars and mosques. On European and some other non-U. On others, Kleesattel included Manneken Pis , a historical figure of Brussels. Known as Fritz, Kleesattel was a highly sought after graphic designer living in Louisville, Kentucky. He was hired through his company, Klee Ad Art, to design the packaging for the new Camel cigarettes line. While serving in the U. Army during World War I , Kleesattel worked as a camouflage artist, disguising buildings, vehicles, and other potential targets by making them blend with their surroundings. The reverse sides of many packs or boxes of Camel cigarettes display variations of the following text.